Every Marei1998's collection has its own mood and story that is always aligned with the brand’s eternal values of the 20’s and old Hollywood glory. Yet, the design process is dynamic, almost intuitive and looks different from time to time.

It can start with collecting all the elements of inspiration and putting them all together on a board, in a way that’s cohesive to Maya's story. Another approach is when one of the team members brings a piece of beautiful fabric and without doing anything to it, the material itself is able to represent our FURLESS story and inspire the design process.

During the years, Marei1998's identity was built upon 2 carry on pieces - Echinecea and Powderpuff. These were designed to be Forever Relevant.